You Don't Need to Go Big. Just Go True.

Why less might is the path to more in the creator economy

I used to think I needed to be everywhere.

Seven social platforms. Daily posts. A "personal brand" that screamed for attention in a crowded room.

The result? Burnout by Tuesday, content that felt like performing, and an audience that didn't really know who I was.

Here's what I learned: You don't need to go big. You just need to go true.

The creator economy wants you to believe you need more.

More followers, more platforms, more content, more complexity. But what if the opposite were true?

What if you could build something meaningful by doing less?

That's what Niche of One is about.

Simple things, shared honestly. Becoming unmistakably yourself instead of another voice in the noise.

Every Thursday, I'll send you a micro-essay based on something I've been thinking about during the week. No fluff. No guru promises. Just real talk about building a creator business that actually fits your life.

You can find my long-form articles at notes.nicheof.one: thoughts in progress, experiments in public, the messy middle of figuring things out.

If you're tired of the hustle-harder advice and ready to build something sustainable and true to who you are, you're in the right place.