10 Ways to Build an Audience That Cares

Just learn to be real with it.

Links:

• I’m making good money keeping it simple. Here’s how.

• An insanely valuable item at a price that can’t be beat.

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You’re scrolling through your feed reading the same five pieces of advice repackaged seventeen different ways.

One popular creator made a pithy advice post and all the imitators remixed it.

Boring as hell, right? If you want to be known as an originator instead of an imitator, here’s what actually works:

1. Stop making sales your entire personality. You have to earn trust and give first. Period. Nobody wants to follow a walking infomercial.

2. Have an opinion about something. People pleasers are boring. Pick a side. Say what you actually think. The people who disagree weren’t your audience anyway.

3. Skip the generic advice. Do you know how mind-numbing it is to read “consistency is key” for the thousandth time? We know. They’ve told us. Consistently.

4. Write like you actually talk. If you wouldn’t say it to someone over coffee, don’t type it in your newsletter. (Although, I suggest keeping the adult language under wraps, sailor.)

5. Pick one thing and go deep. Stop trying to be everything to everyone. Depth beats breadth every single time.

6. Share what broke, not just what worked. The messy middle is more interesting than the polished outcome. People trust failure stories more than success porn.

7. Engage with actual people. Reply to comments. Answer emails. Have real conversations. Shocking concept, I know.

8. Stop chasing every trend. By the time you see it, it’s already over. Build something that works regardless of what’s hot this week.

9. Make something useful, not just pretty. A simple checklist beats a beautifully designed nothing.

10. Stay on schedule. Not perfectly. Just regularly. That’s the whole game. Showing up is more than half the battle.

It’s not lost on me that THIS sounds pretty generic. (Oh, Irony, you are my arch-nemesis.)

But I promise you, if you just do those 10 things you’ll see changes. They’ll start small but then they’ll snowball.

And remember, even the generic advice isn’t bad if you take it and make it something of your own. It’s still useful, just overdone.

What’s the worst generic advice you keep seeing? Hit reply and tell me what’s driving you nuts lately.