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Chris Humphrey's avatar

Such perfect advice when so many are looking for their edge!

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Joe Forrest's avatar

Glad you found it useful, Chris!

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Lorna Bratt's avatar

Such great advice … especially for newbies like me. The tip about useful version of copywork being study, name, twist, ship. Thanks!

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Joe Forrest's avatar

You're absolutely welcome, Lorna!

You definitely shouldn't be worried too much about imitation when you're getting started, but the key there is to study the mechanics of what appeals to you and makes it work, then make it your own.

Eventually that leads to your own unique voice emerging.

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Michelle Buck's avatar

I keep seeing these guides and classes “comprehensive guide to self publishing”. I keep remembering your pdfs about the one problem and solution. I think there’s something magnetic about that idea. Like hey I don’t have to solve every problem but I probably can solve 10 problems with shit I’ve already created. I think people are sick of master classes. I saw someone just yesterday selling a masterclass for over $1000. It cracked me up because the office hours weren’t even office hours. It was freaking email. And all of it was recorded video. Nothing live. What a rip off.

I created an ebook but I think I need to do one around the content I already have. Also really liked your time tracking sheet. I live for simple shit like that!

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Joe Forrest's avatar

I have found, over time and endless painful experiences, that simple is usually better, more effective, and actually solves the problems.

In general, people just like to have a solution to whatever problem they're currently facing, not a curriculum they have to learn and study in order to then develop the solution on their own.

I've written several longer eBooks that I'm now dissecting and making into shorter guides, each one focused on a different aspect. I think this will help people more because it'll meet them where they're at instead of forcing them to read about things they already know or things that they're not quite ready for.

It's simple for me. It's simple for them. Simple works and we both win.

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Michelle Buck's avatar

it's genius!! ha ha. What is that called? Occams razor?

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Joe Forrest's avatar

It would be the creator content version, but yes, that's what it is. A philosophical principle that states the simplest explanation is usually the best one when multiple competing hypotheses exist.

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