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For the record, I hate stupid inspirational quote-style advice.
If you make eBooks, this is a great system for reaching $1K in sales.
This mentality is exactly the kind of guru nonsense that ruins creators.
"If you're charging $5/month, you're telling subscribers your expertise is worth less than a fancy coffee."
No. You're telling them your subscription costs less than a fancy coffee. There's a difference.
Your expertise might be worth $500/hour in consulting. But your newsletter? That's a different product serving a different need.
The coffee comparison is lazy thinking.
A latte is consumed once. A newsletter provides ongoing value. Comparing them makes no sense.
Here's what $5/month actually signals:
You care more about reach than revenue per subscriber. You want to help people who can't afford $50/month. You understand that accessible pricing builds bigger audiences.
The creators obsessed with "premium pricing" often have smaller, less engaged communities. They optimize for revenue per customer instead of total impact.
I've seen $5/month newsletters with 50,000 subscribers making $250k annually. I've seen $50/month newsletters with 500 subscribers making $25k.
Which creator has more influence? More security? More options?
Price based on your goals, not some arbitrary coffee standard or cookie-cutter influencer advice.
If you want to help more people, charge less and scale up. If you want to work with fewer people who pay more, charge premium prices.
Both strategies work. Neither is inherently better or worse.
But please stop comparing your subscription to overpriced beverages. Your audience deserves better than coffee shop economics.
What pricing strategy actually matches your goals? Reply and let me know what you're building.