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Money-first thinking will lead to failure 99% of the time.
He’s not wrong with this take.
I spent three months building a course that nobody bought.
Forty-seven lessons. Custom graphics. A workbook with matching fonts. I even recorded a welcome video with professional lighting.
It was beautiful. It was comprehensive. It was completely unnecessary.
Meanwhile, my friend launched a simple PDF checklist for $7. Made $500 in the first week.
The difference? She shipped. I perfected.
Here's the thing about Minimum Viable Products: they're not about being lazy. They're about being smart.
An MVP forces you to ask the hardest question: What's the smallest thing that actually solves the problem?
Not the thing that impresses other creators. Not the thing that looks professional on your portfolio. The thing that gets results for real people with real problems.
That course I built? The core value was in three lessons. Everything else was just me showing off.
Your audience doesn't need your magnum opus. They need your smallest helpful thing. Fast.
Ship the PDF before the course. Test the idea before the empire. Get paid before you get perfect.
The market will teach you what matters. But only if you give it something to react to.
Building something? Share your progress at nicheof.one where small wins count.
This is a perfect model for most every creator!
It's NOT the model most choose, however.
No one wants to ship something that isn't completely filled with every bell or whistle imaginable, but your post perfectly presents why that approach is impaired.
I'm still coming to this realization. Or I already came but I don't know how to shorten the idea :-)