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One of the biggest changes I’ve made is simplifying my writing process. Everything else flows from there.
Change and adaptation are necessary for success.
So many creators buy into the “follow your passion” advice.
That’s why most disappear.
Passion is fuel. Systems are the engine. Without an engine, you’re just pouring gas on the ground.
I’ve seen it again and again. Creators convinced their passion will keep them going. It doesn’t. Burnout arrives. Bills pile up. The dream turns into a quiet exit.
Every single time I’ve failed? I followed this advice.
What works? Ruthless scoring.
Revenue potential. Content longevity. Purchase intent. Operational load. Competition.
If your niche can’t hit 65+ on those, it’s not a business. It’s a pastime.
The market doesn’t care what you love. It cares what you can deliver, predictably, and what people will pay for.
Want to build a business? Stop asking what excites you.
Start asking: What can I deliver systematically that others can’t walk away from?
I know it sounds boring, but it’s not so boring when the money starts coming in.
If you’re niche isn’t making you money, maybe you’re in the wrong one. It’s time to choose your niche strategically.