The Middle Price Is The One People Pick
From the archive. This issue went out July 16, 2026 and is kept as it was sent. Anything it says about prices or dates was true then — for what things cost today, see the pass or the store.
The Niche of One Creator Business Bundle — Three guides that used to sell alone now sit in one $35 stack, priced under what the pieces cost apart. Today’s drill, already built and living on the shelf, worth a look before you build your own version.
Architect Bundle by Pascio (7x Business Templates for Notion) — Seven Notion templates sold as one Architect pack instead of seven separate listings, same play as today’s drill from a different shelf entirely. (Affiliate link, the building takes a cut.)
Anchor a Price With a Bundle
Stop selling one price. Sell three, and let the middle one close for you.
You’ve got products sitting alone on the shelf, each one making its own case, each one an easy no. A single price with nothing to compare it to leaves the buyer doing math you should have done for them. Bundle three that solve one job, put a real price next to it, and the choice gets made before they finish reading. Here’s the drill.
1 // Pick three products that solve one job
Skip your three most popular. Pick three that chain together: the thing that gets someone started, the thing that carries the middle, the thing that finishes the job. Without a real throughline, the bundle reads like a garage sale.
2 // Price it about 30% under the sum
Add up what the three cost apart, cut roughly a third, and that’s the sticker. Say the savings in plain numbers, not a percentage pulled from nowhere. Three items that add up to $60 land the bundle around $40, stated right on the page.
3 // Make it the middle of three options
Cheapest single item on one side, the bundle in the middle, the whole shelf or a pass-style offer on the other. Nobody has to know the term for it. The middle option gets picked because it’s flanked, not because it’s the best deal on paper.
4 // Add it to the store and the most-read product page
Cross-sell where the traffic already goes. Your best-selling single item gets one line pointing at the bundle. That’s the whole distribution plan, no new page, no new traffic, same visitors, better math.
I ran this exact play on my own shelf. Guides that used to sell one at a time now sit inside one thirty-five dollar bundle, dropped right on the page of the single guide that sells best. Same visitors. Bigger check.
What three products of yours belong in one bundle? Hit reply, I’ll tell you if the throughline holds. ~ J.D.
End of brief · the tower is warm