Creating Impactful Content with Less

Links:

• I made a thing, The $0 Solo Creator Business Blueprint. I also made it pay what you want, because it’s not always about money, but helping others.

• A great short tutorial on subject lines that get opened.

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I tried to do it all once.

Newsletters, articles, videos, podcasts, communities on 10+ social platforms. I was spending 500% more than I was making on tools I didn’t know how to use. It’s a wonder I didn’t burn out sooner than I did.

But I did burn out.

And instead of quitting, I got objective. I created a lessons learned document and tracked where everything fell apart.

The answer was obvious: I was trying to be everything to everyone instead of focusing on what I actually did well.

Here’s what broke first, strategy.

I was all over the place, chasing every guru’s promise of instant riches.

Second was tool sprawl.

Paying for software I couldn’t use effectively and didn’t need in the first place.

The fix wasn’t doing more better. It was doing less, intentionally.

Your Content Simplification System:

• Pick one platform. Not three. Not five. One place where your people actually are. Show up there consistently.

• Choose one format. If you write well, write. If you speak well, record. Stop forcing yourself into formats that drain you.

• Cut tools to three maximum. A writing tool, a publishing platform, a way to manage subscribers. That’s it. If you’re spending more on tools than you’re making, you’re doing it wrong.

• Focus on what you do well. Not what the gurus say you should do. Not what’s trending. What comes naturally to you that helps people.

• Build one system. One repeatable process you can execute when you’re tired, stressed, or dealing with life.

The gurus sell you complexity because complexity sells courses.

But impact doesn’t come from doing everything.

It comes from doing the right thing repeatedly until it works.

What’s the one thing you’re overcomplicating right now?