Two Ways to Make Money Creating

Links:

• Don’t make complicated products. Make a Minimum Viable Product.

• How to repurpose your content with Matt Giaro.

I see this question come up a lot: How do I make money with my creative efforts?

Doesn’t matter what you’re doing, under any niche, I’ve only found two reliable ways to make revenue consistently:

• Solve problems

• Make offers

That’s it. No secret formulas.

The Problem-Solving Reality

A large majority of creators spend their time making things nobody asked for.

Beautiful art, thoughtful writing, clever products.

Zero customers.

The difference between creators who make money and creators who don’t isn’t talent. It’s whether they solve problems people actually have.

Not theoretical problems. Not problems you think people should have. Problems people are actively complaining about and willing to pay to fix.

The Offer-Making Gap

Here’s where many fail: they solve real problems but never make offers.

They write helpful content for months without ever saying “I can help you with this for $27.”

They build audiences who trust their advice but never mention they have products.

You can solve every problem in the world, but if you don’t make offers, you won’t make money.

Why Both Matter

Solving problems without making offers gets you a great reputation and no revenue.

Making offers without solving problems gets you a bad reputation and no repeat customers.

You need both. Consistently.

The Simple Test

Before you create anything, ask: “What specific problem does this solve?”

If you can’t answer in one sentence, don’t make it.

Before you launch anything, ask: “Have I clearly offered this to people who have the problem?”

If the answer is no, make the offer.

What This Actually Looks Like

Week 1: Write about a problem your audience faces Week 2: Create something that solves that problem Week 3: Offer it to people who have the problem Week 4: Repeat with a different problem

Not revolutionary. Just reliable.

Most creators overcomplicate this because simple feels too easy to work. But simple works because it’s sustainable.

Next Step: Identify one specific problem your audience mentioned this week. Create something that solves it. Offer it to them.

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Editor’s note, June 2026: My hosting offering has changed. I build bespoke, hand-coded sites now (nicheof.one/hosting), not managed WordPress. The point stands. The product is sharper.